A few days ago the BBC announced and presented its new branding system, and with tired predictability there was a backlash from anyone who doesn’t like change, people that are amateur designers and those who do not realise why change is needed for any organisation to become more inclusive. I…

As so much of what neurodivergent users need is rooted in a mixture of usability best practices and accessibility considerations, I wondered if there was a need for a Cognitive perspective on UX Design Principles that not only brings a neurodivergent perspective, but also grounds itself through links to relevant…

From kids to retirees, more and more people have now learned a thing or two about becoming established on YouTube. We’re way past the phase of discussing what thumbnails perform, which analytic metrics to keep an eye for, what keywords work for a certain niche etc. Once a channel establishes…

All the information contained in this post is properly referenced and more details about the sources are presented at the end. What is Design Thinking? Design Thinking emerged in the academy in the 1970s and 1980s and was popularized by the design firm IDEO in the early 2000s. It is a way of applying…

Using Google Trends and a customer avatar tool, I studied the user psychographics behind two TikTok 3rd-party web apps, only to find that designers who prioritize aesthetics over functionality without firsthand understanding of their users are harbingers of bad news. — Created with a single purpose, SnapTik and sssTiktok are two 3rd-party web applications designed to download TikTok videos without watermarks.

Got a last minute business meeting over the other side of the country? — You need a hotel and quick. What do you do? Many of us would head over to the website Booking.com. For those of you who may not know, Booking.com …

As the marketing landscape continues to change along with the advancements in technologies and platforms, neuromarketing has played an increasingly important role. The practice has seen brands boost their sales, image, and conversion rates without, generally, making significant changes to their marketing spend. This article will be tackling the basics…

Beauty is in the eyes of the beerholder. 166 million daily users, on average. Hard to believe that Snapchat is only 4 years old. No need to say that one of the ingredients of that spectacular growth are their popular filters. So I asked myself: what make Snapchat filters so…

Buy.ology: Truths & Lies about Why we Buy! By Martin Lindstrom The Psychology of Buying

Brand Sense: Sensory Secrets Behind The Stuff We Buy! By Martin Lindstrom Fee-Fi-Fo-Fum; I Smell Something Enticing!

Distinctive marketing strategies for the years to come. The technologies that are evolving recently are disrupting almost everything around us. Today's consumers are more distracted and the reduced attention span makes it harder for brands to get noticed. Much has changed in terms of human behavior as we are transforming…

Exploring the cutting-edge — some say creepy — methods marketers use to manipulate human desire. — Have you ever gone shopping for just a few items before leaving the store with a full cart and a triple-digit receipt? You’re not alone. Up to 50% of grocery purchases are actually unplanned. But what motivates such spontaneous supermarket spending? What if I told you that an invisible hand…

Design’s world just like human’s world or we can say design’s world is the creation of human behavior from human’s world, we say it as human center art. That assumption could be put on UI/UX design as well. Here’s some law that we should pay attention of, because it would…

People prefer to avoid losses more than earning equivalent gains What is Loss Averion? The pain of losing is psychologically about twice as powerful as the pleasure of gaining, known as the Loss Aversion principle. When people win $100 they feel happy, but the emotional pain experienced when losing $100 is much stronger.

What is Mixtiles? Mixtiles sells photo frames that can directly be stuck on the wall, no nails needed. You upload pictures on their website or the app, choose the frame design and checkout. Their frames are especially great for renters or those who worry about damaging their walls. Their frames are usually priced…

I live in Perú and these have been been quite complicated weeks for us peruvians because of unstable and fragmented political situation we’re living in and I think it’s safe to say that many of us feel a bit anxious. As a Behavioral Designer, I’ve been observing the situation and…

When it comes to behaviour change, there are few silver bullets — a good understanding of the science will go a long way, but the secret to success often lies in the small details. It’s tempting to use intuitive examples from the scientific literature and take them as “truth”. In…

Something interesting happened to me one evening when I was collecting my UberEats order from the front door. The delivery guy had just handed over my food and as I was about to shut the door, he held out his hand and offered me a KitKat. As he placed the…