Hiring an ad agency helps you seize market share and drive consistent streams of leads and customers to your business, without wasting thousands on in-house staff or wasted ad spend. Most businesses don’t win to the potential they could be winning at, or ever come close to scaling their sales…

When people first start advertising on Facebook, they feel overwhelmed by the requirements of all the different ad types. Don’t worry, you’re not expected to remember image sizes for every single type of campaign (not even experts would do well on a quiz if this was the topic!). …

TikTok is no longer a newcomer in the digital advertising space. It’s a global platform with global brands spending billions on TikTok ads. Its ads management platform is sophisticated and the reps are top-notch. …

Elevate your Facebook advertising game in 2023 with these proven tactics — Facebook advertising can be a powerful tool for businesses looking to reach their target audience and drive conversions Staying current on the latest trends and best practices is crucial to outperforming your competitors on the platform In 2023, there are several strategies that businesses can use to compete effectively on…

Copywriting is 80% psychology & only 20% writing. But most people don’t have time to read lengthy research studies. So I decided to curate the best ones for you. Here are the 10 most effective psychological triggers in action (with *real-life* examples) Cognitive biases are “mistakes of reasoning.” When people…

No matter what changes in the world of advertising, the fundamentals of understanding what your customers want and then telling the right people about it in the most persuasive way will always be effective strategies. …

Visual storytelling is one of the pillars of cinematography which was successfully borrowed by advertising and other industries. To tell the story, so everyone believes in it, screenwriters have studied drama for years. But video marketers and copywriters do not have time for this. …

Creating and finding the best headlines for your PPC ads is crucial to successful advertising. They are so important because on average, five times as many people read the headlines as reading the body copy of your ad. This means that if your headlines don’t grab user’s attention, they will…

Out of home media specialists Talon Outdoor dropped in to offer us an insightful presentation on creative practices for out of home advertising, showcasing some examples of effective ads. Out of home is a unique marketing channel, and it comes in many different shapes and sizes. OOH ad placements include…

This goes for podcast listeners too! — Savvy brands know not to pull back advertising efforts in tough times, but rather focus their investment on high-value media channels. Coveted for its array of influencers, highbrow audience, and less cluttered environment, podcasting will continue to be in demand from advertisers who need to be more strategic about their…

Need traffic to your website? Who doesn’t! PROBLEM: You need targeted, steady, high-converting traffic. SOLUTION: Learn how to write a great ad! TRUTH: The whole sales cycle (online or offline) all starts with a great ad. Ads get attention and arouse curiosity from the right people. Attention and curiosity result…

Taking a closer look at the ad creatives as seen on Facebook Ads Library, I found some companies with prominent use of single image ads that failed to catch up with their rivals’ success. — Single image ads are static images appearing as only one unit of image per ad. Unlike carousel display ads which make use multiple images per ad, or video ads which make use of audio and visual senses, or GIF ads which utilizes animations to appear lively, single image ads rely…