Michael Gladon·Jan 30Why Should I Hire an Ad Agency To Run My Ads?Hiring an ad agency helps you seize market share and drive consistent streams of leads and customers to your business, without wasting thousands on in-house staff or wasted ad spend. Most businesses don’t win to the potential they could be winning at, or ever come close to scaling their sales…Advertising9 min readAdvertising9 min read
Trapica Content TeaminTrapica·Mar 7, 2022Guide to Facebook Ads Image Sizes 2023When people first start advertising on Facebook, they feel overwhelmed by the requirements of all the different ad types. Don’t worry, you’re not expected to remember image sizes for every single type of campaign (not even experts would do well on a quiz if this was the topic!). …Facebook Ads7 min readFacebook Ads7 min read
Primer·Apr 19, 2022How to Get Started with TikTok Ads: Updated 2023 GuideTikTok is no longer a newcomer in the digital advertising space. It’s a global platform with global brands spending billions on TikTok ads. Its ads management platform is sophisticated and the reps are top-notch. …Tiktok Ads7 min readTiktok Ads7 min read
Alain YunesinBetter Marketing·Jan 4Dominate Facebook Ads in 2023: 5 Strategies to Outperform Your CompetitorsElevate your Facebook advertising game in 2023 with these proven tactics — Facebook advertising can be a powerful tool for businesses looking to reach their target audience and drive conversions Staying current on the latest trends and best practices is crucial to outperforming your competitors on the platform In 2023, there are several strategies that businesses can use to compete effectively on…Facebook Ads4 min readFacebook Ads4 min read
Kristen WaltersinBetter Marketing·Nov 3, 2020Member-onlyHow Classically Abby Used YouTube Ads to Gain 70k+ Subscribers in Three MonthsIs this a smart strategy for growing a personal brand or a waste of money? — If you scrolled through YouTube between August and October of 2020, you might have been one of the millions of people who saw an ad for one of Classically Abby’s videos. Abby, who also happens to be the sister of the right-wing political commentator, Ben Shapiro, declared herself, “the first…YouTube6 min readYouTube6 min read
Kushagra Oberoi·Dec 25, 2022Copywriting is 80% Psychology. Here are 10 Psychological Triggers to Prove ItCopywriting is 80% psychology & only 20% writing. But most people don’t have time to read lengthy research studies. So I decided to curate the best ones for you. Here are the 10 most effective psychological triggers in action (with *real-life* examples) Cognitive biases are “mistakes of reasoning.” When people…Copywriting4 min readCopywriting4 min read
Funzitech Solutions·Sep 15, 2022The 9 Truths About Who Your Customers Are — Issue #15No matter what changes in the world of advertising, the fundamentals of understanding what your customers want and then telling the right people about it in the most persuasive way will always be effective strategies. …Customer Experience5 min readCustomer Experience5 min read
Explain NinjainMuzli - Design Inspiration·Oct 27, 2022Best 11 Examples of Storytelling in Advertising VideosVisual storytelling is one of the pillars of cinematography which was successfully borrowed by advertising and other industries. To tell the story, so everyone believes in it, screenwriters have studied drama for years. But video marketers and copywriters do not have time for this. …Advertising6 min readAdvertising6 min read
Raul Tiru·Nov 3, 2022How to Find the Best Headline for Your PPC CampaignsCreating and finding the best headlines for your PPC ads is crucial to successful advertising. They are so important because on average, five times as many people read the headlines as reading the body copy of your ad. This means that if your headlines don’t grab user’s attention, they will…PPC7 min readPPC7 min read
CreativeRace·Nov 24, 20225 tips for designing effective out of home ad creativeOut of home media specialists Talon Outdoor dropped in to offer us an insightful presentation on creative practices for out of home advertising, showcasing some examples of effective ads. Out of home is a unique marketing channel, and it comes in many different shapes and sizes. OOH ad placements include…Out Of Home Advertising6 min readOut Of Home Advertising6 min read
Annie HuntinAdLarge Podcast Network·Nov 30, 20223 Things Podcasters Want Advertisers to Know For 2023This goes for podcast listeners too! — Savvy brands know not to pull back advertising efforts in tough times, but rather focus their investment on high-value media channels. Coveted for its array of influencers, highbrow audience, and less cluttered environment, podcasting will continue to be in demand from advertisers who need to be more strategic about their…Podcast3 min readPodcast3 min read
Som DuttinPsychology Simplified·Dec 1, 2022Member-onlyHow Do Online Ads Manipulate You?Find Out What Tricks Does Online Ads Use To Manipulate You — The Power of Internet Manipulation on consumer behaviour Internet manipulation has the ability to change consumer behaviour in a number of ways. For example, it can alter people’s attitudes and beliefs about a product or company, as well as their behaviour towards it. It can also influence how they spend their time online, and what information they choose…Manipulation8 min readManipulation8 min read
Jim Edwards·Dec 1, 2022How To Make The Right Dog Yell “Squirrel!”Need traffic to your website? Who doesn’t! PROBLEM: You need targeted, steady, high-converting traffic. SOLUTION: Learn how to write a great ad! TRUTH: The whole sales cycle (online or offline) all starts with a great ad. Ads get attention and arouse curiosity from the right people. Attention and curiosity result…Advertising4 min readAdvertising4 min read
Najmi AkibiinILLUMINATION’S MIRROR·Dec 2, 2022What Does Failure Look Like For Single Image Advertising?Taking a closer look at the ad creatives as seen on Facebook Ads Library, I found some companies with prominent use of single image ads that failed to catch up with their rivals’ success. — Single image ads are static images appearing as only one unit of image per ad. Unlike carousel display ads which make use multiple images per ad, or video ads which make use of audio and visual senses, or GIF ads which utilizes animations to appear lively, single image ads rely…Advertising5 min readAdvertising5 min read