Anisimov Ivan·Feb 15The Impact of Color in UX Design : 5 key waysColor is an important aspect of UX design, and it can have a significant impact on the user experience. From creating visual interest and guiding the user’s attention, to evoking emotions and reinforcing brand identity, color plays a crucial role in the success of a digital product. Here are a…Colors2 min readColors2 min read
Jon RobinsoninUX Collective·Updated Feb 13Member-onlySay goodbye to “dummy text” and start using real contentWhy designers should ditch Lorem Ipsum and learn to write — Throughout your career, you’ll spend countless hours honing new skills that can help you be a more intelligent or versatile designer. …Design6 min readDesign6 min read
Dejan BlagicinUX Collective·Updated Jan 10Why do users prefer certain design? Insights from the landscape theoryHow evolutionary factors of environment perception affect our preferences for a particular design. — Throughout most of human history (about 98%), people have interacted with nature. Common environments where humans spent time included grasslands, forests, mountains, river valleys, and even deserts. In order to survive and reproduce, humans have evolved to have perceptual tools that allow them to interact with these landscapes efficiently.Cognitive Science7 min readCognitive Science7 min read
Jon RobinsoninUX Collective·Updated Jan 17Member-onlyThe storytelling power of simple design solutionsHow designers communicate a lot with a little — Designers often focus on visual problems, with solutions that are creatively visualized through rapid idea generation. And most of us know that initial ideas are usually anything but simple. The ideation process works best when you let your mind run wild and table judgment for later. But once you’ve had…Design6 min readDesign6 min read
Daley WilhelminUX Collective·Updated Jan 31Member-onlyGlobal UX: how to study beyond your bubbleDesign might be a universal language, but it still has some regional dialects worth studying. — Google Translate is a powerful tool, even if it’s not yet on par with Star Trek’s universal translator. When I’m exploring a part of the Internet totally foreign to me–a site written entirely in Ukrainian for example–I can rely on both Google and the universal language of design to help…UX9 min readUX9 min read
Anil Agarwal·Nov 18, 2021Top 12 UI UX Trends to Follow in 2023There are more than 1.90 billion websites on the internet. But are all these sites best in their niche or attracting customers? The simple answer is No! One of the main reasons behind this is the poor UI/UX of those websites. …9 min read9 min read
Gabriel BelisiarioinBootcamp·Nov 30, 2022Fact-based ux: design thinkingAll the information contained in this post is properly referenced and more details about the sources are presented at the end. What is Design Thinking? Design Thinking emerged in the academy in the 1970s and 1980s and was popularized by the design firm IDEO in the early 2000s. It is a way of applying…Design Thinking7 min readDesign Thinking7 min read
Chris KernaghaninUX Collective·Updated Aug 19, 2022Member-onlyTo the surprise of no one, physical buttons outperform touchscreens in carsAre designers to blame for the war on physical buttons? — Last year I wrote an article proclaiming my love for physical buttons. It was a personal affair, but one that clearly resonated with likeminded individuals, as we reminisced about the tactile feedback only a good button can provide. …User Experience5 min readUser Experience5 min read
T. Robert RoethinUX Collective·Apr 3, 2020Member-onlyProject planning for designers: don’t focus on features; plan for the purposeWhen planning, we often can’t see the forest for the trees. Design teams can be the rangers. — “I see, you cannot see the wood for the trees.” – John Heywood, The Proverbs of John Heywood: 1546. Project plans are a particular species of spreadsheet best suited for very few of Myers-Brigg’s personality types. I am not one of them. A familiar feeling often washes over me as…UX6 min readUX6 min read
Netflix Technology BloginNetflix TechBlog·Oct 12, 2022How Product Teams Can Build Empathy Through ExperimentationA conversation between Travis Brooks, Netflix Product Manager for Experimentation Platform, and George Khachatryan, OfferFit CEO — Note: I’ve known George for a little while now, and as we’ve talked a lot about the philosophy of experimentation, he kindly invited me to their office (virtually) for their virtual speaker series. We had a fun conversation with his team, and we realized that some parts of it might…Experimentation7 min readExperimentation7 min read
Arthur Kazais·Aug 1, 2021The Three Goals of Product Design: Utility, Aesthetics, and SuccessProduct design is the art and science of applying human insight systematically to meet the needs of people. It’s about meeting your customer’s needs, making them happy with their purchase, and then having them come back for more. This article will examine the three objectives of product design: utility, aesthetics…Product Design4 min readProduct Design4 min read
Arthur KazaisinUX Collective·Updated Oct 1, 2021What makes the UX of Tiktok’s feed so successfulOne of the most popular social media apps, TikTok is a video-sharing app that has been successful in recent years. There are many reasons for TikTok’s success and one of them is the UX of their feed. …UX5 min readUX5 min read
brandon schauerinOne Design Community·Jan 4, 2017A Playbook for Improving Customer JourneysIt feels great to see and map the experiences that customers have; you suddenly have a handle on what’s really happening from their perspective. But you’ve also set yourself up for something much harder — improving that customer journey you now see. You can’t just stop after creating an experience…Service Design6 min readService Design6 min read
Andrés ZapatainUX Collective·Nov 15, 2022Member-onlyThe heuristics of NeurodesignA guide to design for the brain with intention and results. — Exactly how the mind works is still largely a mystery. And as with most mysteries, there are clues that give resolution to the interworking of how we think. How we think involves a swarm of highly interrelated mental processes including attention, memory, and thinking. This article introduces a set of…Design5 min readDesign5 min read
Sainsbury's XDinSainsbury’s Customer Experience Design·Apr 27, 2022Order picking handsets — Test, improve, test again!Picking customers’ online orders is a complex business. One aspect of that complexity is the use of the scanning handset that colleagues use to tell them what, where and how many of something customers have ordered from the shelves. — We’ve been involving pickers and online managers in the process of improving the handset design by visiting stores to show them versions of a prototype we’ve built.Retail Industry3 min readRetail Industry3 min read
YadhuinBootcamp·Nov 11, 2022A competent guide to emotional design.What is effective emotional design? Emotional design is the art of creating experiences that engage your users. To do this, you need to understand how your users think, what they want, and how they will use your product. The look, the feel, the tone, everything has to work together to create a cohesive product, taking…Design5 min readDesign5 min read
Userpilot Team·Nov 24, 2022The Ultimate Guide to Customer Education in SaaS: Best Practices, Examples, and ToolsHave you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the…13 min read13 min read
LeantzurainBootcamp·Nov 20, 2022Create a better user experience by writing good error messagesIs there any time of your life when you made a mistake, or you’ve come to a dead end, after which you were happy, thinking: “Oh, it’s ok, it’s good that I experienced this. I can fix it and I’ve learned something”? I don’t think so. Or if it did…Error Message10 min readError Message10 min read
Najmi AkibiinBootcamp·Nov 24, 2022Rethink your design! (When user psychographics finally make sense)Using Google Trends and a customer avatar tool, I studied the user psychographics behind two TikTok 3rd-party web apps, only to find that designers who prioritize aesthetics over functionality without firsthand understanding of their users are harbingers of bad news. — Created with a single purpose, SnapTik and sssTiktok are two 3rd-party web applications designed to download TikTok videos without watermarks.Customer Avatar11 min readCustomer Avatar11 min read
Thanos DimitriouinUX Collective·Dec 19, 2019How Airbnb drives users’ actions with their landing page design — a UX analysisThere is a reason you are not familiar with many -maybe not even one- of Airbnb’s competitors. The renting/booking marketplace “giant” has thrived in the global market for a decade and still hasn’t found anyone that can stand up to it. A considerable amount of that success derives from the…UI6 min readUI6 min read