Color is an important aspect of UX design, and it can have a significant impact on the user experience. From creating visual interest and guiding the user’s attention, to evoking emotions and reinforcing brand identity, color plays a crucial role in the success of a digital product. Here are a…

How evolutionary factors of environment perception affect our preferences for a particular design. — Throughout most of human history (about 98%), people have interacted with nature. Common environments where humans spent time included grasslands, forests, mountains, river valleys, and even deserts. In order to survive and reproduce, humans have evolved to have perceptual tools that allow them to interact with these landscapes efficiently.

There are more than 1.90 billion websites on the internet. But are all these sites best in their niche or attracting customers? The simple answer is No! One of the main reasons behind this is the poor UI/UX of those websites. …

All the information contained in this post is properly referenced and more details about the sources are presented at the end. What is Design Thinking? Design Thinking emerged in the academy in the 1970s and 1980s and was popularized by the design firm IDEO in the early 2000s. It is a way of applying…

A conversation between Travis Brooks, Netflix Product Manager for Experimentation Platform, and George Khachatryan, OfferFit CEO — Note: I’ve known George for a little while now, and as we’ve talked a lot about the philosophy of experimentation, he kindly invited me to their office (virtually) for their virtual speaker series. We had a fun conversation with his team, and we realized that some parts of it might…

Product design is the art and science of applying human insight systematically to meet the needs of people. It’s about meeting your customer’s needs, making them happy with their purchase, and then having them come back for more. This article will examine the three objectives of product design: utility, aesthetics…

One of the most popular social media apps, TikTok is a video-sharing app that has been successful in recent years. There are many reasons for TikTok’s success and one of them is the UX of their feed. …

It feels great to see and map the experiences that customers have; you suddenly have a handle on what’s really happening from their perspective. But you’ve also set yourself up for something much harder — improving that customer journey you now see. You can’t just stop after creating an experience…

Picking customers’ online orders is a complex business. One aspect of that complexity is the use of the scanning handset that colleagues use to tell them what, where and how many of something customers have ordered from the shelves. — We’ve been involving pickers and online managers in the process of improving the handset design by visiting stores to show them versions of a prototype we’ve built.

What is effective emotional design? Emotional design is the art of creating experiences that engage your users. To do this, you need to understand how your users think, what they want, and how they will use your product. The look, the feel, the tone, everything has to work together to create a cohesive product, taking…

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the…

Is there any time of your life when you made a mistake, or you’ve come to a dead end, after which you were happy, thinking: “Oh, it’s ok, it’s good that I experienced this. I can fix it and I’ve learned something”? I don’t think so. Or if it did…

Using Google Trends and a customer avatar tool, I studied the user psychographics behind two TikTok 3rd-party web apps, only to find that designers who prioritize aesthetics over functionality without firsthand understanding of their users are harbingers of bad news. — Created with a single purpose, SnapTik and sssTiktok are two 3rd-party web applications designed to download TikTok videos without watermarks.

There is a reason you are not familiar with many -maybe not even one- of Airbnb’s competitors. The renting/booking marketplace “giant” has thrived in the global market for a decade and still hasn’t found anyone that can stand up to it. A considerable amount of that success derives from the…