Your unpopular videos deserve a second chance. — A channel creator who doesn’t even try to revive unpopular YouTube videos that are no longer getting traction is wasting a BIG opportunity! It’s an opportunity for a makeover. It’s an opportunity to create more content and challenge your creativity. An opportunity to give the unpopular videos their time to…

My least performing videos on YouTube are dying over time. What can I — as the channel creator — do about it? — Have you ever thought of what happens to children’s toys once the toddlers grow up? 80% of all toys end up in landfill, incinerators, or the ocean, hence is why some toy companies took the initiative to promote the practice of toy ownership transfer, where parents donate previously used toys…

From kids to retirees, more and more people have now learned a thing or two about becoming established on YouTube. We’re way past the phase of discussing what thumbnails perform, which analytic metrics to keep an eye for, what keywords work for a certain niche etc. Once a channel establishes…

Taking a closer look at the ad creatives as seen on Facebook Ads Library, I found some companies with prominent use of single image ads that failed to catch up with their rivals’ success. — Single image ads are static images appearing as only one unit of image per ad. Unlike carousel display ads which make use multiple images per ad, or video ads which make use of audio and visual senses, or GIF ads which utilizes animations to appear lively, single image ads rely…

I traveled and stayed for almost 3 months in various places throughout the North Island of New Zealand, with a large portion of my time spent doing voluntary works for a private local tourism company in Hawke’s Bay. — Over a period of a few months assisting the local tourism company with some specialized and general tasks entrusted to me, I have had the opportunity to enrich my life experiences and expand my skillsets. This was way back in 2017.

You’re struggling to be the nimble marketer the big man wants you to be — but the marketplace is a brutal battlefield. Can a soldier win a fight without the proper equipment? — The fast-changing nature of a mature market demands not only a quick marketing response, but also one that’s specific to the geographic area where your target audience is— otherwise, you’re wasting resources. This is why a proper support from the data analytics team is crucial to back up marketers with…

Using Google Trends and a customer avatar tool, I studied the user psychographics behind two TikTok 3rd-party web apps, only to find that designers who prioritize aesthetics over functionality without firsthand understanding of their users are harbingers of bad news. — Created with a single purpose, SnapTik and sssTiktok are two 3rd-party web applications designed to download TikTok videos without watermarks.

The days where marketers had to rely on pure assumptions to generate customer avatars for their buyer personas without reliable data were long gone. From fictions to facts, the world needs to move on to more productive (and free) tools. — Introducing the Twitter Avatar 5-Series Tool