PinnedHow to share YouTube Analytics without sharing screenshots, passwords or loginsSharing YouTube Analytics’ graphs and stats to a trusted 3rd party — do it the lame way .. or do it like a pro.Feb 20, 20231Feb 20, 20231
4 proven steps for a YouTube channel makeover (Easy walkthrough, with illustrations)Your unpopular videos deserve a second chance.Feb 17, 20233Feb 17, 20233
YouTube channel makeover in 2023 — Drawing a line against fine designMy least performing videos on YouTube are dying over time. What can I — as the channel creator — do about it?Feb 14, 2023Feb 14, 2023
2023: The year for YouTube virality — Mr. Beast’s next move after 120 MILLION subsI studied Mr. Beast React’s most popular video, and here’s what I found.Jan 18, 20238Jan 18, 20238
Published inILLUMINATION’S MIRRORWhat Does Failure Look Like For Single Image Advertising?Taking a closer look at the ad creatives as seen on Facebook Ads Library, I found some companies with prominent use of single image ads…Dec 2, 2022Dec 2, 2022
Published inILLUMINATION8 Powerful Business Lessons I Brought Home from 5000 Miles AwayI traveled and stayed for almost 3 months in various places throughout the North Island of New Zealand, with a large portion…Nov 29, 20222Nov 29, 20222
Published inLow Code for Data ScienceWhen the Demanding Boss Told You to SPEED UP ! (Marketers’ Nightmare)You’re struggling to be the nimble marketer the big man wants you to be — but the marketplace is a brutal battlefield. Can a soldier win a…Nov 28, 20221Nov 28, 20221
Published inBootcampRethink your design! (When user psychographics finally make sense)Using Google Trends and a customer avatar tool, I studied the user psychographics behind two TikTok 3rd-party web apps, only to find that…Nov 24, 20221Nov 24, 20221
Published inUX CollectiveCustomer avatar research (but not the old way)The days where marketers had to rely on pure assumptions to generate customer avatars for their buyer personas without reliable data were…Nov 17, 20221Nov 17, 20221